DG’s Pink Campaign Raises Over $47K In 3 Years

We’re so grateful to all of you for supporting our pink-label bourbon in October for Breast Cancer Awareness! Throughout this campaign over the past 3 years, we have raised over $47K.


In October of 2021, 2022, and 2023 we turned our Small Batch Bourbon labels pink (normally black and copper) in honor of Breast Cancer Awareness.

We raised awareness and funds for a cause near and dear to many of our hearts! $3 from each pink bottle of bourbon went directly to local cancer research.

These pink-label bottles of Small Batch Bourbon were available in October at the distillery (300 Water St in Baraboo, WI) as well as in stores across Wisconsin.

In total, this campaign has raised $47,753. If you picked up a pink bottle from the distillery or your local liquor store, we thank you!

Each of our distributors selected a local cancer research center in their area where the proceeds were donated:

Wisconsin – Driftless Glen Distillery: $3/bottle went to UW Carbone Cancer Center (specifically the Breast Cancer Research Greatest Need Fund)

Wisconsin – Frank Beverage Group: $3/bottle went to Susan G. Komen – Wisconsin

Wisconsin – Badger Liquor: $3/bottle went to Susan G. Komen – Wisconsin


We’d love it if you shared images of your pink bottles on social media – tag us @driftlessglen and use the hashtag #GoPinkWithDG

Questions? Comments? Please reach out to us at info@driftlessglen.com