Donations from Pink Bourbon Campaign Total $14,562

Driftless Glen and partners raised nearly $15K in pink bourbon campaign donations for local cancer research in October 2021. Their pink bourbon campaign turned the labels on their flagship bourbon bottles pink for Breast Cancer Awareness Month.


This past month was Breast Cancer Awareness Month. We thank you for your participation and support as we turned our Small Batch Bourbon bottles pink in October to raise funds and awareness for breast cancer! We really appreciate everybody who bought a bottle. Cheers to a cause that is near and dear to many of our hearts. Thousands of bottles of pink bourbon – 4,854 bottles to be exact – were sold across the country, with $3/bottle as the donation amount. In total, we are giving $14,562 to local cancer research, contributed by Driftless Glen, our distributors, and Citadel Beverages. Funds will be donated to the designated cancer research centers listed below in the coming weeks.


Driftless Glen Distillery: going to UW Carbone Cancer Center (specifically the Breast Cancer Research Greatest Need Fund)

Wisconsin – Frank Beverage Group: going to Susan G. Komen – Wisconsin

Wisconsin – Badger Liquor: going to Susan G. Komen – Wisconsin

Other states

Illinois – Romano Beverage: going to Northwestern Medicine Kishwaukee Hospital Cancer Center (specifically the Northwestern Medicine Breast Health Fund)

Maryland – Legacy Partners Distribution: going to National Breast Cancer Coalition and Stand Up to Cancer

New Jersey – Fedway: going to Saint Peter’s Breast Center

Massachusetts – Horizon Beverage: going to The Jimmy Fund: Dana Farber Cancer Institute

Kentucky – Heidelberg Distributing: going to National Breast Cancer Coalition

Florida – Florida Craft Distributors: going to Florida Breast Cancer Foundation


We believe that this inaugural year of our #GoPinkWithDG campaign was a successful starting point. We look forward to making it an annual event that will only grow as time and momentum continue! Look for pink bottles next year, in October of 2022, with new labels that have an even larger pop of pink. Again, we send our heartfelt thanks for your participation in our pink bourbon campaign. It is such a good cause and we are proud to make these great donations to local cancer research. Cheers, Driftless Glen!